Long tail keywords are the new trend in the SEO industry. For a new domain, it is a very effective way to rank in Google. Long tail keywords are something most of the users search on Google.
First of all what are long tail keywords? They are 3 to 4 specific phrases used by customers to find their particular query. They are more specific.
Here are some of the reasons why everyone should use Long tail Keywords
1First and the very authentic reason to target long tail keywords is that they have less competition.
Here is an example of a key phrase
Women Shoes– 187,000,000 matches found on Google.
Designer Women Shoes– 40,700,000 matches found on Google.
Designer Wellington Boots Women’s Shoes– 2,420,000 matches found on Google.
(These results are of 13 August 2017)
Hence proved you will have less competition and rank easily.
2Long tail keywords have a higher conversion rate as compared to short keywords.
People who search for long tail keywords are more likely to buy the service you are providing. The more specific the search the more likely they are going to become your customers. In short long tail keywords gives you more conversion rate.
3It contains the short keyword as well
Long tail keywords also contain the short keywords. In this way, while targeting long tail keywords you are automatically targeting short keywords as well. For example, if you are writing on the topic “Designer Wellington Boots Women’s Shoes” they keywords also contain a short keyword “Women shoes” in it. This can be said that killing two birds with a single arrow. Now you can rank for both keywords.
4In case your niches have a lot of competition this can be helpful in getting more traffic.
Well if you are ranking 1st on a keyword but you are worried about other competitors who are trying to overthrow you anytime. Let’s take an example:
Our niche is about travel. I want to rank for the keyword “Beautiful Places”. Exact matches for this particular keyword on google are 604,000,000. In case I prefer to use a long tail keyword which will help me get good traffic and easy to target then I should use “Beautiful Places In The World” the exact match for this keyword on google are 195,000,000. Hell of difference now you see it is easy for me to rank with the long tail but when we compare both keywords they are almost same however long tail will have less competition.
5PPC For Long Tail Keywords is better
PPC(Pay Per Click) for long tail keywords is usually good. When a customer searches for the long keyword he is sure about what he wanted. More long keyword more specific visitors and thus you are going to get a higher PPC.
In PPC, we pay whenever somebody clicks on our ad. If we bid on non-specific, highly basic terms we’ll are going to have reduced click-through prices and reduced conversion rates. Therefore, a lot of cash will be sacrificed on ill-targeted traffic. Yet, in case you bid on more particular phrases that better refer to whatever you offer or sell, you’ll probably draw in the ideal website visitors, as well as your PPC campaign will pay off earlier.
6Ideas From Google Analytics
While visiting google analytics to see who is visiting us with which keywords? Sometimes we find long phrases in our google analytics or any other tool we are using. Thus giving us a very solid reason that we should use Long Tail Keywords. People mostly search long keywords.
7Better Targeted Traffic
Well let me throw another example here; During a bank robbery the police try to get as much information about the robbers as much they can so that they can get a clear idea about him and catch him. the more information the more chances of success. Similar is the case with keywords the more you describe what you are writing about the more search engines will know thus give you the right traffic. We all know that the right traffic means better conversion.
I hope these reasons are enough to get you on the track of long tail keywords. Ranking a new domain is quite difficult but these long tail keywords are the right thing for a new domain. Start targeting them and get better results and conversions.